02 AI search · GEO
Be the one AI recommends.
People now ask ChatGPT, Gemini and Google's AI where to eat, who to hire and what to buy. They get one short answer, not ten blue links. We make sure that answer is you.
The short answer
What is AI search optimisation?
AI search optimisation, also called generative engine optimisation or GEO, is the work of making your business the one AI assistants name and cite in their answers. It combines answer-first content, complete structured data, a consistent business identity across the web, and genuine mentions from sources the AI already trusts.
It sits on top of good SEO. Google's AI Overviews lean heavily on pages that already rank, while assistants like ChatGPT weigh clarity, consistency and third-party trust.
Why now
One answer. Not ten links.
In a classic search, finishing fifth still got you a click. In an AI answer, there is usually a shortlist of two or three, and the rest are invisible.
Most businesses have not touched this yet, which is exactly why it is worth moving early. The brands AI tools learn to trust now are the ones they will keep recommending.
What we do
The GEO playbook.
01 Questions
Map the prompts
We find the real questions your customers ask AI tools, by suburb, occasion and intent.
02 Content
Answer-first pages
Pages that answer those questions in the first lines, with facts, specifics and clear structure.
03 Schema
Machine-readable you
Organisation, LocalBusiness, menu, event, FAQ and service markup, plus an llms.txt file.
04 Entity
One consistent identity
Name, address, hours and links aligned across Google, Bing, Apple Maps and directories.
05 Authority
Earned mentions
Reviews, local guides, press and partner pages that give AI tools a reason to trust you.
06 Tracking
Measure the answers
Scheduled prompt testing across assistants, plus AI referral traffic in GA4.
Platforms
Where we optimise.
- Google AI Overviews and AI Mode, built on strong rankings and clear, quotable answers.
- ChatGPT search, where Bing visibility and consistent business data carry real weight.
- Gemini, drawing on Google's index and your Business Profile.
- Perplexity, which cites sources openly and rewards well-structured pages.
- Microsoft Copilot, powered by Bing, so Bing Places and Bing Webmaster Tools matter.
- Apple Maps and Siri, via Apple Business Connect.
FAQ
AI search questions.
What is generative engine optimisation (GEO)?
Is AI search optimisation different from SEO?
How does ChatGPT decide which businesses to recommend?
How do you measure AI search visibility?
How long does it take to show up in AI answers?
Now taking 2027 partners · limited intake
Let's get you
found.
We keep our client list deliberately small so every brand gets senior attention. Every partnership starts with a free audit of your website, search visibility and ads. If we are the right fit, we will tell you. If we are not, we will tell you that too.