04 Meta Ads

Stop the scroll. Fill the room.

Facebook and Instagram are where people decide what they are doing this weekend. We make the ads that catch them, and optimise for bookings, not likes.

Get a free Meta Ads audit Read the guide

The short answer

What does Meta Ads management include?

Meta Ads management covers campaign strategy, audience and placement setup, in-house creative for feed, Stories and Reels, Pixel and Conversions API tracking, ongoing creative testing and budget optimisation across Facebook and Instagram, measured against bookings, leads and sales.

Creative

Live campaign creative.

Meta ads we designed for Planet Royale's November 2026 campaigns, covering functions, food, play and the theatre.

Planet Royale Meta ad: The work Christmas party they'll actually talk about — Functions4:5

Planet Royale Meta ad: Build a pizza, win $150 — Pizza Lab4:5

Planet Royale Meta ad: Lunch, sorted — Eat and play4:5

Planet Royale Meta ad: Live shows every month — Theatre4:5

Planet Royale Meta ad: One venue, zero boring — Functions4:5

Planet Royale Meta ad: Daily cheat codes — Daily deals4:5

Planet Royale Meta ad: Xmas packages — Functions4:5

Planet Royale Meta ad: What's on at the Royale — Theatre4:5

What's included

The full kit.

Offer strategy

The occasion, the hook and the reason to act now, worked out before any design starts.

In-house creative

Static, carousel and video made for feed, Stories and Reels, refreshed before fatigue sets in.

Audiences

Catchment targeting, customer lists, lookalikes and Advantage+ where the data supports it.

Tracking

Meta Pixel plus Conversions API, so bookings and leads are counted even when browsers block cookies.

Testing

Structured creative and offer tests, so we learn what works instead of guessing.

Reporting

Results tied to bookings and revenue in your monthly report and live dashboard.

Performance thinking

Creative is the targeting.

Structured creative testing

Hooks, offers and formats tested in isolation, so winners are found on purpose, not by luck.

Consolidated structure

Fewer, stronger ad sets that give Meta's delivery system enough signal to learn.

Conversions API

Server-side events with strong match quality, so optimisation is based on what really happened.

Fatigue management

Frequency and hook-rate monitoring, with fresh creative ready before performance drops.

New vs returning

Customer lists used to separate new guests from regulars, so spend grows the business.

Lift, not just ROAS

Conversion lift and holdout tests to separate what Meta caused from what it was simply present for.

FAQ

Meta Ads questions.

Should I boost posts or run proper Meta Ads?

Boosting is the quick button and it mostly buys reach. Campaigns built in Ads Manager let you choose the outcome you actually want, such as bookings or leads, test creative properly and track results through the Pixel and Conversions API. That is what we run.

Who makes the ad creative?

We do, in-house. Strategy, copy, design and video editing sit under one roof, so the creative is made for each placement, from Stories and Reels to the feed, and refreshed before it goes stale.

Can Meta Ads drive table bookings?

Yes, when the offer is clear and tracking is set up. We build campaigns around a specific occasion or offer, send people to a fast booking page, and measure completed bookings rather than link clicks.

What is the Conversions API and do I need it?

The Conversions API sends conversion events from your website or booking platform to Meta server-side, so results are still counted when browsers block tracking. For any serious Meta budget it is worth setting up, and we do it as part of onboarding.

Do you run TikTok ads too?

Yes. TikTok often sits alongside Meta in our plans, using Spark Ads from your best organic content where it suits the brand.

Now taking 2027 partners · limited intake

Let's get you
found.

We keep our client list deliberately small so every brand gets senior attention. Every partnership starts with a free audit of your website, search visibility and ads. If we are the right fit, we will tell you. If we are not, we will tell you that too.

Request your 2027 audit Contact